As part of the Employee Value Proposition & Human Capital Communication team at Telkom Indonesia, I contributed to designing visual communication content that supports Telkom’s employer branding initiatives, including Living in Telkom and the Digistar by Telkom Indonesia program.

Digistar is one of Telkom Indonesia’s strategic talent programs designed to attract, develop, and engage digital talent across Indonesia. Through initiatives such as Digistar Class, Digistar Connect, and the Digistar Community, the program connects students, fresh graduates, and young professionals with Telkom’s digital ecosystem while showcasing career opportunities and innovation culture within the company.

Alongside Digistar, Telkom also communicates its employee experience and company culture through Living in Telkom, an employer branding platform that highlights what it feels like to work and grow inside TelkomGroup.

About Living in Telkom

Living in Telkom is Telkom Indonesia’s employer branding initiative that highlights the authentic experiences of working at Telkom. The platform showcases stories, programs, and initiatives that reflect Telkom’s culture, innovation mindset, and employee journey.

Through content distributed across digital channels, Living in Telkom aims to communicate Telkom’s workplace values while strengthening its reputation as a company that supports innovation, collaboration, and professional growth.

The content aims to:

• Strengthen Telkom’s employer brand

• Highlight employee experiences and company culture

• Communicate Human Capital initiatives

• Attract and engage digital talent

Through visually engaging content, Living in Telkom helps communicate that Telkom is not only a technology company, but also a workplace that values growth, collaboration, and innovation.

My Role

• Designing visual content for employer branding campaigns on Living in Telkom

• Translating communication briefs into engaging visual assets

• Ensuring visual consistency with Telkom’s brand guidelines

• Developing layouts that effectively communicate Human Capital messages to digital audiences

Design Process

To ensure that every design effectively communicates the intended message, the content production process follows a structured workflow.

1. Content Brief Review

The process begins with a content brief provided by the Human Capital Communication team.This step ensures that the design aligns with the strategic communication goals.

2. Rough Design Interpretation

In some cases, the team also provides a rough design or visual draft to illustrate the general concept or layout direction.

My role is to translate this rough concept into a refined visual design, improving:

• Layout structure

• Typography hierarchy

• Visual balance

• Brand consistency with LivinginTelkom visual guidelines

3. Final Design Production

After interpreting the brief and rough design, I develop the final visual content by combining clear visual hierarchy, strong storytelling, and brand-aligned elements.

The goal is to create designs that are not only visually appealing but also effectively communicate the intended message to the audience.

Tools

The following tools were used during the design and content production process:

• Figma — Main tool for visual design and layout creation

• Adobe Photoshop — Image editing and visual asset preparation

• Adobe Illustrator — Vector graphics and icon adjustments

• Canva — Supporting tool for rapid content production when required

These tools help ensure efficiency, visual consistency, and alignment with Telkom’s branding guidelines across digital content.

Selected Works

Below are several design outputs created for Living in Telkom, including employer branding campaigns, employee storytelling content, and Human Capital communication materials.